Senior Channel Marketing Manager

At Project Better Energy, we’re on a mission to make renewable energy accessible to everyone. We take pride in specialising in all elements of green technology, being the home of Project Solar UK, Project EV, Project CÜRV. Through working together, our goal is to achieve a carbon net-zero, eco-friendly future by providing high-quality products and services.

Why Project Better Energy?

Salary: Up to £60,000 DOE

Location: Hyde, Manchester (Hybrid – office & WFH)

Reporting to: Head of Marketing – Commercial

Holiday Entitlement:

Employee Benefits:

• Employee Assistance Programme (EAP) – Confidential support for your wellbeing, including counselling and financial advice.
• MetLife GP24 – Medical support anytime, anywhere
• Exclusive Discount Platform (PowerPerks)– Save on retail, travel, entertainment, and more.
• Cycle to Work Scheme – Stay fit and reduce your carbon footprint while saving on a new bike.
• Learning Management System (LMS) – Access tools and training to support your career progression and personal development.
• Apprenticeship Programmes – Open to all employees looking to upskill or retrain, with tailored pathways to support your long-term development.
• Pension Salary Exchange Pension scheme– Investing in your future with a solid retirement plan Helping you save efficiently for the future.
• Daintree Wealth Management (1-2-1 Financial Guidance) - Support with budgeting, saving, pensions, investments, and long-term planning
• Enhanced Maternity Leave – Supporting you and your family through life’s important moments.
• Free Eye Tests – Keeping your vision and health in focus.
• Private Health Care – Option to have access to comprehensive health coverage for peace of mind (at the employees own expense)

As Senior Channel Marketing Manager, you will own demand generation across distribution and wholesale channels end-to-end, developing and executing marketing strategies that drive product demand through the trade channel.

You will play a key role in planning and delivering integrated, multi-channel campaigns that drive both sell-in and sell-through across partner networks, while ensuring consistent and compelling brand presence across all partner touchpoints.

Working closely with Key Account Managers, Area Sales Managers and internal marketing teams, you will develop partner marketing programmes, enable sales success, and use data-driven insights to optimise performance and pipeline growth.

Key Responsibilities:

• Own and deliver the distribution and wholesale marketing strategy end-to-end.
• Manage demand generation channels and campaign execution across trade channels.
• Develop and execute partner marketing programmes to drive commercial growth.
• Build strong relationships with distribution partners and stakeholders.
• Plan and execute campaigns that increase sell-in and sell-through.
• Deliver point-of-purchase, in-branch and digital marketing activity.
• Support co-marketing, seasonal campaigns and account-based marketing (ABM).
• Create sales enablement materials including product collateral and training content.
• Support sales teams including Key Account Managers and Specification teams.
• Ensure consistent brand messaging across all partner touchpoints.
• Act as the key marketing contact between the business and distribution partners.
• Collaborate with internal marketing teams on strategic initiatives.

Essential Skills & Experience

• Strong experience in wholesale, merchant or trade marketing.
• Deep understanding of route-to-market and partner-led strategies.
• Proven experience delivering account-based marketing (ABM) campaigns.
• Minimum 7+ years’ experience in B2B marketing.
• Strong commercial awareness and performance marketing capability.

Core Competencies

• Customer Focused – Always puts the customer at the centre of decisions.
• Collaborative – Works effectively across teams and stakeholders.
• Results Driven – Takes ownership and delivers high-quality outcomes.
• Continuous Improvement – Seeks feedback and improvement opportunities.
• Adaptable – Embraces change and develops new skills.
• Integrity – Acts honestly and builds trust.
• Insight Led – Uses data and insights to inform decisions.
• Strong Communicator – Clearly conveys ideas to varied audiences.

At Project Better Energy, we value diversity of thought, background and experience. We are committed to fair and inclusive recruitment practices and welcome applications from all suitably qualified candidates. All hiring decisions are made on merit and capability