Account planningIdentify and agree client business objectives and resulting communications strategy.Develop objectives to meet this strategy.Have an in-depth understanding of the client's business and market.Programme implementationManage and take responsibility for the agreed client programme.Maintain regular client contact; anticipate potential problem areas, devise solutions and communicate to client.Focus on adding value through evaluation of activities.Lead account teams to ensure client objectives are met through the development, implementation and review process.Aim continuously for best practice to assist in meeting client programme objectives with optimum use of time and value delivered.Develop and broaden client relationships to a level where the client has a clear respect for the value of your opinion, and that of your team. InternationalUse relevant language(s) - both written and spoken - on a regular basis in a business context. Travel to attend client meetings/exhibitions as required; amount of travel will depend on client portfolio.KnowledgeBuild and maintain an in-depth knowledge of economic and industry issues.Build an in-depth knowledge base of clients within team, client publications, industry publications and issues.Advanced writing, reporting and presentation skills.Advanced understanding of print, digital, photography and design. Demonstrate project management - directly/of team members.Commercial skillsUnderstand the company business plan and how it will be achieved.Participate in the development of new business.Management skillsEnsure effective business management through adherence to existing procedures by self and team members.Ensure business objectives achieved through development and management of team members.Leadership skillsPersonal skillsCommunicate confidently across all levels; internally, with the press and with clients.Acts as an effective role model for team members.Take responsibility for personal development.Become an ambassador for the company - embrace the company mission and values.Apply time management principles to balance workloads for yourself and team.

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